Vision , Mission & values

Our Vision

To lead the way to be first choice of Industry and best in class for distribution that enables financial inclusiveness, promote road safety and protect lives through value based product line.

Our Mission

To serve our customers and partners with the best possible service, selection, quality and value by being transparent, authentic and long lasting partnerships through co-opetition model.

Core Values

Describes our ethos in all dealings with shareholders, partners , customers and people.

QUALITY – Value for Money Our products and services will be "best in class" in terms of value received for Rupees paid. We will deliver excellence, strive for continuous improvement and respond vigorously to change. Each of us is responsible for the quality of whatever we do.

Flexibility – Customer Centric We provide flexible and practical approach to all our customer needs.

Collaboration - Build One Team We are accountable for our communication, action, respect and acknowledge all stakeholders’ inputs and experiences by working together to deliver our promises.

INTEGRITY – Upright and Honesty We are each personally accountable for the highest standards of behavior, including honesty and fairness in all aspects of our work.

RESPECT – Honor Relationships We treat our team members, customers, partners and suppliers with mutual respect and sensitivity recognizing the importance of diversity.